Waitrose Confidently Reclaims Market Position Amid Customer Spending Increase

Saturday, 24 August 2024, 08:00

Waitrose is getting its mojo back as customer spending increases. James Bailey, the chain's boss, reports rising sales in premium products amidst a recovering market. Plans for new stores are underway as Waitrose attracts customers seeking quality and gourmet items.
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Waitrose Confidently Reclaims Market Position Amid Customer Spending Increase

Waitrose Regains Confidence

Waitrose is getting its mojo back, as the supermarket chain sees a shift in the market dynamics benefiting their sales. According to James Bailey, the chain's boss, there's been a noticeable increase in customer spending, particularly on premium products such as green harissa paste and organic beef fillet steak. This trend suggests that shoppers are willing to indulge more often with quality ingredients.

Rising Sales Indicate Market Recovery

  • Duchy Organic range sales up by more than 10%
  • No 1 own label range seeing increased demand
  • Sales of the Essentials range have begun to decline

The celebrity chef Yotam Ottolenghi's branded ingredients launched in April are selling nearly double the expected amount, showcasing the shift in consumer preferences. Plans to open new stores are being discussed as Waitrose strategizes to capitalize on the recovering market.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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