Farrow & Ball Paint Names Face Criticism for Normalizing Animal Exploitation

Farrow & Ball's Paint Names Criticized by PETA

PETA has called upon Farrow & Ball to reconsider its paint names, asserting that terms like Dead Salmon and Smoked Trout promote a harmful narrative regarding animals. The animal rights organization highlighted that such names ignore the sentience of fish and exploitative practices towards cows.

Consumer Awareness and Brand Image

• PETA's Request: The organization suggested that renaming these colors would enhance appeal to conscious consumers.
• Color Impact: By choosing more ethical names, the brand could align better with market trends focused on sustainability.

Industry Reactions

Reactions from the industry have been mixed. Some consumers appreciate PETA's stance, while others believe that the nature of product naming should remain traditional.

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