Understanding the Application of UK Ad Rules for Influencers and Crypto Memes
Wednesday, 27 March 2024, 16:05
UK Ad Rules on Influencers and Crypto Memes
The Financial Conduct Authority (FCA) has issued new guidance confirming that UK advertising regulations extend to memes used in promotions, with a focus on the crypto-asset industry. This move is aimed at enhancing transparency and accountability in financial marketing.
Regulator's Emphasis on Compliance
The FCA's guidance identifies the increasing use of memes in advertising and highlights the need for influencers and creators to adhere to established advertising regulations.
- The guidance ensures that financial promotions, even those using memes, must comply with the UK advertising rules.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.