Douyin Search Launches as ByteDance Takes on Baidu for Short Video Content
ByteDance has launched Douyin Search, a new stand-alone app aimed at enhancing search capabilities for short video content on Douyin. This development positions ByteDance as a formidable competitor to search giant Baidu in China.
Available on various Android app stores, Douyin Search features a prominent search bar at the top of its homepage, presenting trending topics such as Black Myth: Wukong battle scenes and Eric Tsang Chi-wai's remarkable sales achievement. The app emphasizes real and reliable search results, leveraging its AI-based recommendation system.
With Douyin Search, users can swipe through curated short videos, creating an intuitive experience similar to Douyin or TikTok. This marks ByteDance's latest effort in the competitive search market.
Past attempts, including Toutiao Search and Wukong Search, have led to varying outcomes, with only Toutiao Search Lite remaining accessible to users. Douyin Search becomes part of a larger trend, as tech giants aim to utilize their platforms to challenge Baidu's dominance, which still holds a 52% market share against competitors like Microsoft Bing and Tencent's Sogou.
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