Dubious Discounts on Loyalty Card Offers: A Closer Look at Big UK Retailers

Thursday, 22 August 2024, 05:00

Dubious discounts are drawing criticism for big UK retailers, including Boots, Superdrug, and Tesco. An investigation by Which? reveals questionable loyalty card offers that may mislead consumers. Discover how these practices might impact your shopping decisions.
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Dubious Discounts on Loyalty Card Offers: A Closer Look at Big UK Retailers

Unpacking Dubious Discounts

Big UK retailers, including Boots, Superdrug, and Tesco, are facing accusations of dubious discounts on loyalty card offers. According to a recent investigation by Which?, these retailers have been identified as having some questionable non-member prices that could deceive consumers.

The Investigation by Which?

The consumer group Which? analyzed pricing history across almost 12,000 products on a designated snapshot day in May, revealing what they describe as murky and confusing pricing practices related to loyalty cards.

  • Boots was highlighted for particularly egregious examples of these dubious discounts.
  • Consumers may not receive the value they anticipate from loyalty programs.

What This Means for Shoppers

This revelation prompts consumers to critically assess their loyalty card offers, ensuring they are getting genuine benefits rather than misleading discounts.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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