Apple's Apology over Ad Showing Crushing of Instruments and Paint Cans Sparks Backlash
Apple Issues Apology for Controversial Ad
Apple apologizes for an ad featuring a hydraulic press crushing a piano, guitars, and paint cans, facing backlash online.
VP of Marketing Communications Responds
Tor Myhren, Apple's VP of Marketing Communications, emphasizes the company's focus on creativity and empowerment of users through products like iPad.
We missed the mark with this video, and we’re sorry.
CEO's Announcement on Social Media
Apple's CEO Tim Cook introduces the new iPad Pro on social media, highlighting its features and potential for creativity.
Just imagine all the things it’ll be used to create.
Online Criticism and Impact
The ad received criticism for being tone-deaf and destructive towards art, reflecting broader concerns about technology's influence on creativity and society.
- Actress Justine Bateman questions Apple's approach towards the arts.
- Actor Hugh Grant links the ad to potential negative impacts on the human experience by tech industries.
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