Piyush Goyal on E-Commerce in India: Concerns Grow Over Couch Potato Nation

Union Minister of Commerce & Industry, Piyush Goyal, expressed his concerns about the rapid growth of e-commerce and online shopping in India, warning that it could transform the country into 'a nation of couch potatoes.' "We will land up becoming a country of couch potatoes, watching OTT and having food at home every day," said Piyush Goyal. He also said the growth of e-commerce should be seen as a "matter of concern" rather than a source of pride.

Goyal's Warnings on E-Commerce Growth

Speaking at an event where a report on the 'Net Impact of E-Commerce on Employment and Consumer Welfare in India' was released, Goyal highlighted the potential social disruptions that could arise from the booming e-commerce sector.

Predatory Pricing and Small Retailers

Goyal pointed out that e-commerce is particularly affecting small retailers who rely on high-value products to survive. He warned that the rapid growth of e-commerce could eat into the business of these small retailers, potentially driving them out of the market. While acknowledging that e-commerce is here to stay, Goyal highlighted the importance of assessing its broader impact on the economy.

Impact on Small Businesses

He expressed support for the offline retail sector, worrying about the excitement surrounding Amazon's billion-dollar investment in India. He urged a closer examination of what such investments mean for the Indian economy.