Starbucks' Pumpkin-Spice Latte Returns: Timing Concerns Surface
Starbucks' Pumpkin-Spice Latte Timing: Analyzing the Impact
The return of Starbucks' Pumpkin-Spice Latte on Thursday has stirred discussions about its timing. Could releasing these iconic pumpkin-spice beverages so late, especially amid strong competition from Dunkin and 7-Eleven, impact sales?
Comparing Competitors
As Starbucks brings its signature PSL back into stores, we see earlier releases from its rivals.
- Dunkin has already rolled out seasonal flavors.
- 7-Eleven introduced pumpkin offerings as early as July, 1.
Consumer Preferences
Consumer trends reveal that many coffee lovers eagerly await the Pumpkin-Spice Latte each year. However, with the growing number of alternatives, Starbucks must evaluate customer responses closely.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.