Starbucks Pumpkin Spice Latte: Get Ready for an Early 2024 Return
Wednesday, 21 August 2024, 15:58
Starbucks Response to Market Challenges
Starbucks continues to feel the effects of declining store traffic and sales dips, leading to significant changes within its management. Former Chipotle CEO Brian Niccol steps in as the new leader after the ousting of Laxman Narasimhan. To counteract these challenges, Starbucks' early fall menu launch seems aimed at rekindling consumer interest in the brand.
What's New in 2024?
- Early launch of the pumpkin spice latte on August 22, 2024
- Designed to attract early fall consumers
- Part of a strategic shift in response to market dynamics
This year's menu includes beloved favorites and new items that align with a seasonal shift that many coffee drinkers look forward to as summer ends.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.