Starbucks Unveils 2024 Pumpkin Spice Latte Release Before Fall
Wednesday, 21 August 2024, 15:58
Starbucks Sets 2024 Pumpkin Spice Latte Release Date
As summer heat lingers, Starbucks is taking the bold step of introducing its iconic Pumpkin Spice Latte ahead of the fall season. With the new menu slated for August 22, patrons can expect to indulge in the cherished beverage two days earlier than previous years. This move comes in response to recent challenges, including a dip in sales and store traffic.
Changes on the Horizon
- Former Chipotle CEO Brian Niccol takes the helm at Starbucks.
- The early launch aims to boost sales and revive customer enthusiasm.
- Starbucks has faced increasing competition and shifting consumer preferences.
The decision to start the fall season earlier may reflect a strategic approach to reinvigorate brand loyalty and capture a broader market share.
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