TikTok’s CapCut and Doubao Surpass ChatGPT in Global AI App Downloads
TikTok's Impact on AI App Popularity
In July 2023, TikTok's parent company, ByteDance, witnessed impressive success with its applications CapCut and Doubao, dominating the global AI app download charts.
Leading Downloads
- CapCut achieved 38.42 million downloads.
- Doubao followed closely with 27.45 million downloads.
- In contrast, OpenAI’s ChatGPT saw 19.81 million downloads during the same timeframe.
Generative AI and User Engagement
Highlighting these statistics, ByteDance demonstrates its prowess in utilizing generative AI (GenAI) technologies across its platforms. CapCut, known as JianYing in China, boasts 323 million monthly active users (MAUs), indicating a strong user base for video-editing.
Strategic Objectives of ByteDance
- Recruit more AI talent.
- Enhance organizational structure.
- Strengthen fundamental research efforts.
ByteDance's quick response to the rise of GenAI reflects its ambitious strategy to capture the market, especially following previous comments from CEO Liang Rubo addressing the need for swift action after ChatGPT’s debut.
Entering New Markets
Earlier this month, ByteDance expanded its offerings by launching the Jimeng app, entering the burgeoning market for Sora-style text-to-video services. This app became available on Apple’s App Store and local Android app stores, showcasing ByteDance's adaptability to emerging trends.
The Price War in AI Models
In a bid to disrupt the industry, ByteDance introduced a series of large language models (LLMs) that boast lower costs than competitors, igniting a price war among AI models in mainland China.
Category of Popular GenAI Apps
According to Unique Capital, leading categories for GenAI apps encompass AI assistants, image and video-editing tools, and AI search functionalities, showcasing a diverse interest in advanced technology.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.