Early Easter Forecasted to Significantly Impact Retailers' Revenues in 2024

Wednesday, 27 March 2024, 14:05

The National Retail Federation predicts a 7% decrease in Easter sales, totaling $22.4 billion for 2024. This decline is attributed to the unusual timing of Easter, leading to a potential $1.6 billion loss for retailers. Retailers need to strategize and adapt to mitigate the impact of this early Easter on their bottom line.
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Early Easter Forecasted to Significantly Impact Retailers' Revenues in 2024

Impact of Early Easter on Retailers

The National Retail Federation has forecasted a 7% decline in Easter sales for 2024, equating to $22.4 billion in total revenue.

Financial Implications

  • Revenue Loss: Retailers could potentially face a $1.6 billion loss due to the impact of an early Easter.

Retailers must devise innovative strategies to navigate through this challenging period and minimize financial repercussions.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.

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