Harley-Davidson's DEI Policy Shift Amid Activist Demands

Monday, 19 August 2024, 20:35

Harley-Davidson has announced changes to its DEI policy following activist pressure. The motorcycle maker will discontinue its participation in a scoring system related to LGBTQ+ inclusion, among other adjustments. These changes reflect the evolving landscape of corporate responsibility and inclusivity.
The Wall Street Journal
Harley-Davidson's DEI Policy Shift Amid Activist Demands

Harley-Davidson's DEI Policy Overhaul

Following mounting pressure from activists, Harley-Davidson has revamped its Diversity, Equity, and Inclusion (DEI) policy. The motorcycle company will no longer engage with a scoring system that measures LGBTQ+ inclusion.

Key Changes Announced

  • Discontinuation of the LGBTQ+ scoring system.
  • Broader commitments to enhancing inclusivity across all demographics.
  • Increased focus on community engagement and feedback.

These revisions underscore the need for brands to align with social movements and address stakeholder expectations.

Market Implications

This shift could have significant implications for Harley-Davidson’s public image and market positioning as consumers increasingly prioritize social responsibility in their purchasing decisions. For more details, please visit the source.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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