Apple's Apology for Ad Depicting Destruction of Creative Tools
Apple Apologizes over Controversial Ad
Apple has issued an apology following backlash over an ad for its new iPad Pro that depicted the destruction of a piano, guitars, paint cans, and other objects by a hydraulic press. The company's VP of marketing communications emphasized Apple's dedication to fostering creativity globally.
Missed Creative Mark
In a statement to Ad Age, Apple expressed regret for missing the mark with the video, acknowledging its failure to resonate with users' expressions of creativity. The tech giant highlighted its focus on celebrating diverse creative pursuits through its products.
Criticism of Ad
The controversial commercial faced criticism for being tone-deaf, with individuals online questioning the message it conveyed. Notable personalities like actress Justine Bateman and actor Hugh Grant voiced concerns over the impact of technology on creative fields.
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