Holiday Operators Still Gloomy Despite Improved Summer Weather in Britain

Sunday, 18 August 2024, 11:00

Holiday operators are still gloomy despite Britain's improved summer weather. Many hotel and rental cottage owners report a depressed booking scenario due to the cost of living crisis. With drastically fewer bookings this year, operators express their concerns about the ongoing impact of economic pressures. As the weather brightened, the late surge in bookings offers a glimmer of hope but remains insufficient.
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Holiday Operators Still Gloomy Despite Improved Summer Weather in Britain

Economic Pressures Impacting Bookings

Owners of hotels and rental cottages report a troubling trend this year, as the ongoing cost of living crisis continues to depress bookings. Russell Beale, running a holiday cottage on the Devon coast, shared his experience: “It has been awful.” Typically fully booked for 26-34 weeks a year, Beale noted that they have seen less than 10 weeks of bookings this year.

Late Summer Surge

Despite the difficulties, there has been a slight improvement in bookings as the summer weather improved in August. Beale mentioned that “people seem to be leaving it really, really late,” hinting at an underlying shift in consumer behavior.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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