Beyond's Strategic Move: Acquiring Zulily's Assets
Thursday, 7 March 2024, 12:41
Beyond Acquires Zulily's Assets
Beyond has made a significant move in the market by acquiring the intellectual property and brand assets of e-commerce retailer Zulily for $4.5M. This acquisition is aimed at strengthening Beyond's position in the off-price market and expanding its reach.
Strategic Expansion
The acquisition of Zulily's assets will complement Beyond's existing offerings and provide new growth avenues for the company. This strategic move is expected to enhance Beyond's competitiveness in the market and drive further success.
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