Apple Appoints Phil Schiller to Uphold Commitment to 'Walled Garden'
Wednesday, 27 March 2024, 09:30
Apple's Strategy Strengthened by Phil Schiller's Role
Former Chief Marketing Officer, Phil Schiller, a close follower of Steve Jobs, has been appointed by Apple to maintain the integrity of its 'Walled Garden' ecosystem.
Emphasis on Closed Ecosystem
Phil Schiller has consistently defended Apple's stance against developer criticism, highlighting the importance of a controlled software environment.
- Apple reaffirms commitment to proprietary app development practices
- The move is aimed at reinforcing Apple's closed ecosystem strategy
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