China's President Xi Jinping Holds Key Meeting with US Business Leaders to Strengthen Economic Relationships
Wednesday, 27 March 2024, 07:55
Green Marketing Claims
China is focused on restoring economic confidence amidst an uncertain recovery. The Competition and Markets Authority in the UK has secured agreements from ASOS, Boohoo, and George at Asda to ensure accurate and clear green claims for consumers shopping for fashion items.
Key Commitments:
- Accurate Green Claims: Companies must ensure that all green claims are specific and not misleading, with clear displays of recycled or organic fibers.
- Clear Criteria: The criteria for including products in environmental collections must be transparent and detail-oriented.
- Use of Imagery: Natural imagery must not mislead customers regarding the product's environmental friendliness.
- Environmental Targets: Any claims about environmental targets must be backed by a verifiable strategy and accessible details for consumers.
- Accreditation Schemes: Accurate statements about accreditation schemes are essential to avoid misleading customers.
This initiative is expected to set a new industry benchmark and encourage fashion retailers to adopt similar transparent practices, ultimately benefitting consumers and the environment.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.