Japan's Leading Nappy Manufacturer Adapts to Shift in Market Trends

Wednesday, 27 March 2024, 04:45

The demand for adult nappies has surpassed that of infant nappies in Japan since 2011, reflecting the country's aging population. This shift underscores the evolving consumer preferences and the need for innovative product offerings to cater to changing demographics. With sales trends indicating a steady rise in adult nappy purchases, the market presents a lucrative growth opportunity for manufacturers.
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Japan's Leading Nappy Manufacturer Adapts to Shift in Market Trends

Japan Adult Diaper Market: A Shifting Trend

Since 2011, sales of adult nappies have outpaced those for infants in Japan as its population ages. This noteworthy shift highlights the changing consumer needs and preferences in the hygiene product industry.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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