China Reports Record Growth in Hong Kong Tourism Amid Mid-Autumn Festival Celebrations

Overview of Hong Kong's Tourism Surge

China's Hong Kong Tourism Board revealed a significant upturn in tourism, with more than 25 million tourists visiting the city in the first half of the year, translating to a staggering 52% increase year-on-year. This growth is driven by a remarkable 71% rise in visitors from outside mainland China, with contributions from countries such as Taiwan, India, and Russia.

Upcoming Events for Continued Growth

In preparation for the Mid-Autumn Festival, which falls on September 17, the board has planned dazzling drone and fireworks displays to attract even more visitors. These vibrant festivities will continue with Hong Kong WinterFest in November and the New Year countdown events, enticing tourists throughout peak holiday periods.

Statistics and Insights

• Over 3.9 million visitors arrived in July 2023, marking a 9.3% increase from last year.
• Among them, 3.1 million were from mainland China.
• Approximately 5.8 million non-mainland visitors were recorded, with over half originating from short-haul markets.

Focus on New Markets

The surge in tourism also reflects the city's appeal to new markets such as India, Vietnam, and the Netherlands. With about 362,000 arrivals from these new sectors, officials aim to continue tapping into these areas to sustain growth.