Victoria's Secret Appoints New CEO from Rihanna's Savage X Fenty

Wednesday, 14 August 2024, 21:03

Victoria's Secret has made headlines by hiring the CEO of Rihanna's lingerie brand, Savage X Fenty. This strategic move aims to reinvigorate the brand's image and attract a younger demographic. With recent campaigns featuring high-profile models like Hailey Bieber and Emily Ratajkowski, the company is focused on renewing its market presence. The appointment signals a shift towards a more inclusive and diverse approach in their branding strategy, indicating a potential rebound in market performance.
Daily Mail
Victoria's Secret Appoints New CEO from Rihanna's Savage X Fenty

Victoria's Secret's Strategic Move

Victoria's Secret has recently made a significant move by appointing the former CEO of Savage X Fenty, Rihanna's successful lingerie brand, to lead its company. This decision reflects the brand's efforts to reinvent itself and appeal to a broader audience.

Features of Recent Campaigns

  • High-profile models: Recent advertising campaigns showcased famous supermodels, including Hailey Bieber and Emily Ratajkowski.
  • Brand rejuvenation: The new leadership aims to shift the brand's image towards greater inclusivity and diversity.

Future Prospects

This strategic appointment comes at a pivotal time for the company, which has been restructuring its branding and product offerings. With a focus on modern consumer expectations, Victoria's Secret may enhance its relevance in the competitive lingerie market. The combination of a new leadership vision and innovative marketing strategies could contribute to a turnaround in performance.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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