Hong Kong Initiates E-Commerce Shopping Festival to Strengthen City Brands in Mainland China Market
Wednesday, 6 March 2024, 08:32
Hong Kong E-Commerce Shopping Festival
Secretary for Commerce Algernon Yau announces plans for an e-commerce shopping festival to promote Hong Kong brands in mainland China.
Key Points:
- Objective: Enhancing presence on mainland platforms
- Strategy: Prominent placement for Hong Kong brands
The initiative emphasizes the importance of exploring new avenues for Hong Kong brands to gain visibility and capture market share in mainland China.
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