UK's Low-Income Families Hit Hardest by Cheapflation in Cost of Living Crisis

Understanding Cheapflation

'Cheapflation' refers to the phenomenon where cheaper food items experience larger price increases compared to more expensive brands.

Key Findings from the Research

• 29.1% increase in grocery bills for the poorest households.
• Wealthier households faced a 23.5% rise in food costs.
• Lower-income families need to allocate more of their budget to food.

Conclusion

This analysis underscores the challenges faced by low-income families during the cost of living crisis. The results of the study call attention to the need for economic policies that consider the disproportionate impact of rising food prices on society's most vulnerable segments.