Floki's Valhalla: A Game-Changing Ad Campaign in the Premier League

Tuesday, 13 August 2024, 19:18

Floki has launched an extensive advertising campaign for its MMORPG game, Valhalla, set to run during the English Premier League (EPL) 2024-25 season. Utilizing LED perimeter boards during live matches, the campaign aims for significant global exposure, with projections of over 200 million people reached and 1.2 billion total impressions. The strategic placement of ads, combined with high engagement from EPL's vast audience, is set to bolster Floki's brand credibility significantly, capitalizing on the league's unparalleled viewership.
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Floki's Valhalla: A Game-Changing Ad Campaign in the Premier League

Floki's Advertising Initiative

Floki is excited to reveal a major advertising campaign for its innovative MMORPG, Valhalla, slated for the 2024-25 season in the English Premier League (EPL).

Campaign Overview

This high-profile campaign will feature ads displayed on LED perimeter boards during live EPL matches, ensuring maximum global visibility. Key points of the campaign include:

  • Massive Global Reach: The EPL's cumulative audience for the previous season was 3.23 billion.
  • Visibility and Engagement: The campaign aims for 1.2 billion impressions through strategic ad placements during top club matches.
  • Creative Flexibility: Ads can be dynamically tailored and will be visible across various broadcasts and social media platforms.
  • High Impact: Each minute of LED advertising delivers 156 minutes of global on-screen visibility.

Conclusion

This ambitious campaign positions Floki's Valhalla as a prominent player in the gaming industry, leveraging the unmatched popularity of the English Premier League. This strategic move not only enhances brand recognition but also taps into a massive audience, showcasing the effectiveness of targeted advertising in the gaming sector.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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