Nissan Dealers Struggle with Profits at a 15-Year Low Amid Stiff Competition
Tuesday, 13 August 2024, 08:30
Nissan's Current Challenges
Nissan is currently facing significant challenges in the U.S. market as customer preferences shift towards competing brands. With 38 percent of its dealers operating at a loss, the company's profitability has dropped to a 15-year low.
Impact on Dealers
- Increased competition from other car brands.
- Profit margins eroded, leading to financial hardships.
- Closure of eight U.S. Nissan stores recently.
This alarming trend underscores the urgent need for Nissan to reassess its strategies to regain lost market share and support its dealer network.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.