Entravision Reveals Meta's Decision to Wind Down Authorized Sales Partner Program by July 1
Tuesday, 5 March 2024, 22:26
Entravision Communication's Revelation
Entravision Communications, an authorized sales partner of Meta, recently announced that the social media giant will be winding down its authorized sales partner program and discontinuing relationships with ASPs by July 1.
Implications for Advertisers
- Challenge: Advertisers depending on the ASP program will need to reassess their marketing strategies.
- Opportunity: New avenues may emerge for advertisers to collaborate directly with Meta.
This decision marks a notable shift in Meta's partnership approach and underscores evolving dynamics in the digital advertising industry.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.