Ascott's Strategic Brand Refresh for The Unlimited Collection
Tuesday, 13 August 2024, 08:42
Overview of The Unlimited Collection
The Unlimited Collection focuses on cultural charms to meet travelers’ aspirations for authentic and immersive local cultural experiences. From debuting in Singapore with three properties, the collection now comprises 11 properties across Asia, Europe, and the Middle East.
Expansion and Growth
- The Unlimited Collection started with 3 properties.
- It has expanded to 11 properties within a short timeframe.
- The collection covers key regions including Asia, Europe, and the Middle East.
Conclusion
This rapid expansion reflects the growing demand for experiential travel, showcasing Ascott's commitment to providing unique cultural experiences.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.