WCBS 880 AM to Rebrand as ESPN New York Radio

Monday, 12 August 2024, 09:41

WCBS 880 AM will conclude its 57-year tenure as New York City’s all-news radio station, shifting to become ESPN New York radio starting August 26. This significant change comes as parent company Audacy seeks to capture a new audience. Alongside the rebranding, ESPN New York will resume broadcasts of the New York Mets games, enhancing its sports coverage. This transition marks a noteworthy shift in the radio market dynamics in NYC and highlights changing listener preferences towards sports programming.
Metro
WCBS 880 AM to Rebrand as ESPN New York Radio

WCBS 880 AM Ends All-News Era

WCBS 880 AM has been a staple of New York City's radio landscape for 57 years, providing listeners with the latest news updates. However, as of August 26, the station will rebrand and become ESPN New York, ushering in a new era of sports programming.

Change in Ownership and Direction

This transition is initiated by Audacy, the parent company of WCBS, aiming to attract a different demographic. The all-news format will be replaced with sports content, including the resumption of New York Mets broadcasts.

Impact on Listeners

  • This change reflects a broader trend in listener preferences.
  • Sports programming is expected to engage a new audience.
  • Established news formats are increasingly challenged by specialized content.

Conclusion

As NYC radio continues to evolve, the rebranding of WCBS illustrates a significant shift in content strategy aimed at revitalizing an iconic station. The focus on sports aligns with growing listener interest in team broadcasts and sports news.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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