Ascott's Brand Refresh Drives Growth in The Unlimited Collection

Sunday, 11 August 2024, 21:02

Ascott's brand refresh of The Unlimited Collection marks an exciting shift as the portfolio triples, reflecting significant growth in experiential travel. This strategic move highlights the company's commitment to evolving consumer preferences and enhanced customer experiences in the hospitality sector.
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Ascott's Brand Refresh Drives Growth in The Unlimited Collection

Ascott's Strategic Move in Hospitality

Ascott's recent brand refresh of The Unlimited Collection signals a bold step forward, effectively expanding its offerings in response to changing travel preferences.

Growth in Experiential Travel

The hospitality industry has witnessed a notable trend towards experiential travel, as consumers seek more immersive and memorable experiences. Ascott aims to capitalize on this by enhancing its portfolio.

Portfolio Expansion Strategies

  • Strategic Acquisitions - The acquisition of Oakwood Worldwide has significantly bolstered The Unlimited Collection.
  • The integration of properties branded under Oakwood into the collection enhances the diversity of offerings.
  • The addition of unbranded properties and three under The Unlimited Collection further strengthens market presence.

Future of The Unlimited Collection

As consumer preferences continue to evolve, Ascott's strategic vision aims to position The Unlimited Collection as a leader in providing unique and tailored hospitality experiences.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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