Tesla Discontinues Affordable Cybertruck Orders to Launch Premium Model

Saturday, 10 August 2024, 23:34

Tesla recently halted orders for its least expensive Cybertruck variant while introducing a premium model priced at $100,000. Despite suspending the lower price option, the Cybertruck had a record performance in July, selling nearly 4,800 units. This shift in strategy appears to align with Tesla’s focus on higher-margin vehicles, reflecting a trend in the automotive market towards upscale electric offerings. As demand surges, this move could significantly impact Tesla's market position and profitability.
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Tesla Discontinues Affordable Cybertruck Orders to Launch Premium Model

Tesla's Shift in Cybertruck Offerings

Tesla has announced that it will be halting orders for the affordable Cybertruck model while presenting a new premium variant priced at $100,000. This strategic decision is notable as the Cybertruck achieved its best sales month yet, with nearly 4,800 units sold in July alone, making it the top-selling vehicle in the US above this price point.

The Sales Performance

  • The Cybertruck's sales have surpassed 16,000 units overall.
  • According to Cox Automotive, it leads the market segment above $100,000.

This bold move to discontinue the cheaper variant indicates Tesla's intention to shift focus to higher-margin models, aligning with the growing trend in the automotive market towards premium electric vehicles.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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