Haleon CEO Reports Centrum and Caltrate Gaining Market Share in FY23 Despite Overall Decline

Tuesday, 5 March 2024, 02:17

In the midst of a declining vitamins minerals supplements (VMS) market for FY23, Haleon's core brands, Centrum and Caltrate, have managed to increase their shares. Haleon's CEO expressed optimism towards the category, attributing the growth to strategic efforts. The performance of these key VMS brands indicates resilience and competitiveness in the market.
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Haleon CEO Reports Centrum and Caltrate Gaining Market Share in FY23 Despite Overall Decline

Haleon CEO Reports Market Share Growth

Haleon has seen a rise in market share for its core VMS brands, including Centrum and Caltrate, amidst an overall market decline in FY23. The CEO expressed confidence in the category’s growth prospects, with a focus on strategic brand management.

Resilience of Centrum and Caltrate Brands

Centrum, Caltrate, and Emergen-C have anchored Haleon’s success in the competitive VMS market with a noteworthy performance in the face of challenges.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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