The Negative Impact of 'AI-Powered' Branding on Consumer Perception

Saturday, 10 August 2024, 06:00
A recent study in the Journal of Hospitality Marketing & Management reveals that consumers react negatively to products marketed as 'AI-powered'. This sentiment can detract from the appeal and sales of such products. Brands may want to reconsider their use of this terminology to maintain a positive connection with their customer base. The findings highlight the importance of understanding consumer sentiment in marketing strategies.
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The Negative Impact of 'AI-Powered' Branding on Consumer Perception

The Backlash Against 'AI-Powered' Branding

A study published in the Journal of Hospitality Marketing & Management finds that consumers are very much turned off by products that say they are AI-powered. These findings suggest that the term may create skepticism and alienate potential customers.

Implications for Brands

Brands should take note of this consumer preference and consider moving away from this popular term to avoid harming their image and sales.

  • Understanding Consumer Sentiment
  • Adapting Marketing Strategies

In conclusion, re-evaluating the use of the term 'AI-powered' could be essential for maintaining a strong market presence.

This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.

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