Tesla Announces Free Trial of Full Self-Driving Beta for Eligible US Customers

Tuesday, 26 March 2024, 15:16

Tesla has rolled out a promotion for US customers, offering a complimentary one-month trial of its Full Self-Driving Beta software. This initiative coincides with the end of the quarter and a critical legal battle related to a fatal 2018 crash. Discover how Tesla's marketing strategy aligns with product testing and regulatory challenges in the automotive industry.
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Tesla Announces Free Trial of Full Self-Driving Beta for Eligible US Customers

Tesla's Free Trial of FSD Beta

The latest move from Tesla involves a complimentary one-month trial of its Full Self-Driving Beta software for US customers. This marketing strategy is aimed at boosting product adoption in the competitive driver-assistance market.

Promotion Strategy and Regulatory Implications

  • End-of-Quarter Push: Tesla's timing for the offer coincides with the closing of the financial quarter to maximize incentives for customer engagement.
  • Legal Battle: The promotion comes amidst an ongoing legal case related to a fatal crash in 2018, highlighting the company's commitment to advancing autonomous technology under regulatory scrutiny.

This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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