Tesla Announces Free Trial of Full Self-Driving Beta for Eligible US Customers
Tuesday, 26 March 2024, 15:16
Tesla's Free Trial of FSD Beta
The latest move from Tesla involves a complimentary one-month trial of its Full Self-Driving Beta software for US customers. This marketing strategy is aimed at boosting product adoption in the competitive driver-assistance market.
Promotion Strategy and Regulatory Implications
- End-of-Quarter Push: Tesla's timing for the offer coincides with the closing of the financial quarter to maximize incentives for customer engagement.
- Legal Battle: The promotion comes amidst an ongoing legal case related to a fatal crash in 2018, highlighting the company's commitment to advancing autonomous technology under regulatory scrutiny.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.