Abrdn's Strategy to Win Back Advisers Amid Significant Outflows

Tuesday, 6 August 2024, 12:29

Abrdn has announced fee cuts aimed at recovering the £2 billion outflow from its adviser segment, which has been described as disappointing. The company's half-year results indicate a commitment to enhancing service quality for their advised clients. These strategic changes are essential not only for retaining current advisers but also for regaining trust in the marketplace.
Citywire
Abrdn's Strategy to Win Back Advisers Amid Significant Outflows

Abrdn's Half-Year Results Overview

Abrdn has reported its half-year results, highlighting a significant outflow of £2 billion from its adviser segment.

Strategic Fee Cuts

In a bid to recover from these outflows, the firm is implementing fee cuts. This move is aimed at incentivizing advisers to remain with the company.

Commitment to Improved Service

The results also emphasize a commitment to better service for clients who rely on advisers. This includes enhancing support around financial products.

Conclusion

Overall, Abrdn's changes reflect a need to regain the trust of financial advisers while tackling the recent outflows. By focusing on competitive pricing and improved client services, the company hopes to stabilize its adviser segment.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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