Heineken and AND Digital Join Forces for a Cutting-Edge Sales Transformation

Tuesday, 6 August 2024, 12:07
Heineken has embarked on a significant collaboration with tech consultancy AND Digital to revolutionize its sales approach. This partnership comes after an 18-month engagement, during which AND Digital has worked closely with Heineken to implement a comprehensive digital transformation strategy. The new sales platform aims to enhance efficiency and drive growth within the company's operations. Overall, this partnership is poised to positively impact Heineken's market performance and operational effectiveness.
Insider
Heineken and AND Digital Join Forces for a Cutting-Edge Sales Transformation

Heineken Partners with AND Digital

Heineken has initiated a collaboration with the tech consultancy AND Digital to establish a new sales platform.

Details of the Partnership

  • AND Digital's Role: Embedded at Heineken for 18 months, AND Digital has been instrumental in driving digital transformation.
  • Objective: The new sales platform aims to revamp Heineken's sales processes and enhance operational efficiency.

Conclusion

This partnership not only signifies a step forward in Heineken's digital capabilities but is also expected to improve overall market performance.

This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.

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