Study Shows 23% Decline in Twitter Usage Following Elon Musk's Takeover
Tuesday, 26 March 2024, 17:41
Twitter's Usage Decline Post Elon Musk's Takeover
The recent data released by Sensor Tower reveals a significant decline in Twitter users since November 2022 when Elon Musk acquired the social media platform and rebranded it as X. The usage has fallen by 23%, marking a clear impact of Musk's leadership on the platform.
Key Points:
- 23% Decline: The study shows a substantial decrease in app users on Twitter since the acquisition.
- User Behavioral Shift: This decline indicates a notable shift in user engagement and behavior post-Musk takeover.
This data highlights the evolving landscape of social media platforms and their dependency on leadership changes for user retention and growth.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.