Sandals Emerald Bay Rebrands as Beaches Exuma in Exciting Growth Move
Friday, 2 August 2024, 08:20
Transformation of Sandals Emerald Bay
In a significant strategic development, Sandals Resorts International (SRI) revealed its plan to rebrand Sandals Emerald Bay as Beaches Exuma. This transition signals a renewed focus on family-oriented tourism within the region.
Key Details of the Announcement
- The former Sandals Emerald Bay will close on August 15, 2024.
- Renovations are expected to commence in Fall 2024.
- This will be the first Beaches Resorts location in The Bahamas.
Focus on Family-Friendly Tourism
- This initiative aims to expand the family-friendly offerings of the Beaches Resorts brand.
- It is part of a larger coordinated growth strategy within the Sandals and Beaches Resorts portfolio.
Overall, the introduction of Beaches Exuma is poised to attract more families seeking all-inclusive resort experiences, thus positively impacting tourism in the region.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.