Global Apparel Brands Struggle in China Due to Rising 'White Labels'
Sunday, 4 August 2024, 01:30
Impact of Changing Consumer Behavior
The evolving spending habits of consumers in China are significantly affecting global apparel brands such as Uniqlo and Nike.
Enduring Challenges
- An increase in popularity of 'white labels' is reshaping the competitive landscape.
- Major brands are experiencing a decline in sales due to shifting consumer preferences.
- Factors such as a stagnant job market and limited income growth further complicate the situation.
Conclusion
As the trend of prioritizing value and affordability over brand loyalty dominates, global clothing brands must adapt to survive in the Chinese market.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.