Glorious Goodwood Fails to Convert One-Time Punters into Loyal Racing Enthusiasts

Introduction

The managing director of the Glorious Goodwood racecourse has voiced significant concerns regarding the industry's marketing strategies.

Current Challenges

Despite being a prestigious event on the racing calendar, the

• Glorious Goodwood is failing to turn one-time attendees into committed fans.
• There is a notable lack of engagement initiatives to attract new audiences.

Consequences of Inaction

If the racing industry does not address these marketing challenges, it risks losing potential fans.

Conclusion

Engaging with a broader audience is crucial for the survival of horse racing's popularity. Without effective strategies, traditional events like Goodwood may continue to struggle.