Guinness Enjoys Record Growth as Female Consumers Embrace Stout

Tuesday, 30 July 2024, 21:01

Diageo, the maker of Guinness, has reported a remarkable 27% increase in stout consumption among women compared to the previous year. This surge in popularity includes high-profile endorsements, such as US pop star Beyonce. As women increasingly embrace the 'Black Stuff', Diageo reflects on a successful year driven by this demographic shift and expanding market trends in the beverage industry. The continued growth suggests promising opportunities for brands targeting female consumers in the alcoholic beverage sector.

Daily Mail — Guinness Enjoys Record Growth as Female Consumers Embrace Stout

Guinness Sees Growth in Female Consumers

Diageo, the company behind Guinness, has announced an impressive 27% increase in stout consumption among women since last year. This development highlights a significant shift in consumer demographics for one of the world's most recognized beers.

Influential Figures in the Trend

High-profile endorsements from celebrities like Beyonce have contributed to this rise.
The trend reflects broader changes in the beverage market.

Conclusion

The growing affection for Guinness among women indicates a promising opportunity for Diageo and similar brands to cater to an expanding market segment. The company’s success in appealing to female consumers may reshape the landscape of the beverage industry.

This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.

Guinness Sees Growth in Female Consumers

Influential Figures in the Trend

Conclusion

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