Diageo Reports Sales Decline as Guinness Non-Alcoholic Sales Surge in UK
Tuesday, 30 July 2024, 07:55
Overview of Diageo's Sales Performance
Diageo, a leading drinks company, is facing its first sales decline since the pandemic ended, demonstrating the evolving landscape of consumer preferences. However, the brand's popular Guinness beers remain a standout, with their non-alcoholic variant seeing more than doubled sales in recent months.
Key Highlights
- First post-Covid sales decline for Diageo
- Sales of non-alcoholic Guinness have surged
- Overall beer sales increased by 18%
As the market adapts to changing consumer demands, the focus remains on innovative products to enhance growth.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.