The Potential Upside of Microsoft Stock: Insights from Wall Street Analyst
Saturday, 2 March 2024, 13:10
Microsoft's $50 Billion Advertising Opportunity
Microsoft's Bing search engine is gaining market share from Alphabet's Google.
This is translating to growing revenue, but it's just getting started, according to the analysts.
- Barclays argues that Microsoft could eventually rake in $50 billion in ad revenue across search, LinkedIn, and ad technology.
- Microsoft will need to invest more in distributing its Bing search engine to capture the opportunity.
- Bing has seen momentum after introducing new AI features powered by generative AI.
AI Driving Microsoft's Growth
AI is fueling growth for Microsoft beyond the Azure enterprise cloud business.
Management previously said it is 'reshaping daily search and web habits' with its AI-powered Copilot feature.
- If Microsoft continues to gain share in search, it could provide a significant growth avenue for the stock over the next decade.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.