Connecting with Buyers: Ross MacKay's Insights on Retail Success
Connecting with Retail Buyers
Ross MacKay, founder of Daring Foods and co-founder of performance beverage brand Cadence, has developed effective strategies that led to his products being available in over 40,000 stores across the nation.
Strategies for Success
- Understand market trends
- Build relationships with retailers
- Communicate brand value effectively
Conclusion
By applying these strategies, aspiring brands can significantly increase their chances of connecting with buyers and achieving retail success.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.