Comscore and TEGNA's Multi-Year Cross-Platform Audience Measurement Partnership

Friday, 1 March 2024, 13:48

Comscore and TEGNA have signed a significant multi-year deal that focuses on cross-platform audience measurement. This partnership will enhance audience insights and measurement capabilities in various markets, benefiting both companies and clients alike. The collaboration is expected to drive innovations in audience analytics and improve market strategies for more targeted outcomes.
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Comscore and TEGNA's Multi-Year Cross-Platform Audience Measurement Partnership

Comscore and TEGNA Partnership Highlights:

  • Enhancing Audience Measurement: Comscore and TEGNA have signed a multi-year agreement for cross-platform audience measurement, consolidating their partnership.
  • Market Strategy Improvement: The collaboration aims to drive innovations in audience analytics to enhance market strategies.

This partnership signifies a long-term commitment to providing superior audience insights and measurement solutions in various markets.Ticker: TEGNA


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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