Alibaba's Innovative Partnership with the Olympics for Cloud-Based Broadcasting

Friday, 26 July 2024, 07:00

Alibaba has made a significant move by partnering with the Olympics to deliver the Paris Games online, effectively replacing the traditional satellite distribution system that has operated for the last 60 years. This partnership leverages Alibaba's advanced cloud technology and artificial intelligence services, aiming to enhance viewers' experiences and reach a wider audience. As the modern broadcasting landscape evolves, Alibaba's strategic initiative demonstrates a noteworthy shift towards digital solutions in global sporting events.
South China Morning Post
Alibaba's Innovative Partnership with the Olympics for Cloud-Based Broadcasting

Alibaba Partners with Olympics

In a major development, Alibaba, the Chinese technology giant, has officially partnered with the Olympics. This collaboration aims to change how the Paris Games are distributed, moving away from the traditional satellite system that has dominated for the past six decades.

Transition to Cloud Technology

  • Cloud-Based Distribution: Alibaba provides cloud technology to deliver Olympic content digitally.
  • AI Integration: The use of artificial intelligence services will enhance the overall viewing experience.
  • Global Reach: This method aims to broaden access and viewership worldwide.

This transition indicates a significant shift in broadcasting strategies for major events, ensuring that audiences can engage with live events more interactively. Overall, Alibaba's initiative signals a future where cloud solutions play a pivotal role in media distribution.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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