Informa Completes $1.6 Billion Acquisition of Ascential, Enhancing Its Cannes Lions Portfolio
Informa to Acquire Ascential
Informa, a leading international market research and events company, has announced its acquisition of Ascential for $1.6 billion. This acquisition marks a significant step for Informa in enhancing its portfolio, specifically in the realm of creativity and advertising.
What This Acquisition Means
The acquisition targets the Cannes Lions International Festival of Creativity, which is owned by Ascential. By acquiring Ascential, Informa intends to strengthen its position in hosting events that celebrate and promote creativity.
Strategic Moves in the Market
- Informa is poised to leverage Ascential's assets.
- The acquisition highlights a trend towards consolidating creative events.
- Investments in creativity have become essential for growth.
In conclusion, the acquisition of Ascential by Informa reflects increasing investments in the creativity sector. This deal is anticipated to impact the global market significantly as Informa integrates Ascential’s offerings into its operations.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.