Informa Completes $1.6 Billion Acquisition of Ascential, Enhancing Its Cannes Lions Portfolio

Wednesday, 24 July 2024, 07:33

Informa has announced its acquisition of Ascential, the owner of the prestigious Cannes Lions International Festival of Creativity, for a substantial $1.6 billion. This strategic move is expected to significantly enhance Informa's portfolio in the creative and advertising sectors while strengthening its brand presence at global events. With this acquisition, Informa aims to leverage Ascential's assets to drive innovation and growth within the industry. Overall, this deal reflects broader trends in the market concerning investments in creativity and media sectors.
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Informa Completes $1.6 Billion Acquisition of Ascential, Enhancing Its Cannes Lions Portfolio

Informa to Acquire Ascential

Informa, a leading international market research and events company, has announced its acquisition of Ascential for $1.6 billion. This acquisition marks a significant step for Informa in enhancing its portfolio, specifically in the realm of creativity and advertising.

What This Acquisition Means

The acquisition targets the Cannes Lions International Festival of Creativity, which is owned by Ascential. By acquiring Ascential, Informa intends to strengthen its position in hosting events that celebrate and promote creativity.

Strategic Moves in the Market

  • Informa is poised to leverage Ascential's assets.
  • The acquisition highlights a trend towards consolidating creative events.
  • Investments in creativity have become essential for growth.

In conclusion, the acquisition of Ascential by Informa reflects increasing investments in the creativity sector. This deal is anticipated to impact the global market significantly as Informa integrates Ascential’s offerings into its operations.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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