Trends in the Ready to Drink Beverage Market for 2024

Tuesday, 23 July 2024, 14:52
The anticipated boom in the hard seltzer market in the UK has not occurred, leading many brands to reconsider their approaches. Instead of hard seltzers, companies might shift their focus toward canned cocktails, which appear to be gaining traction. This article explores the current landscape of ready-to-drink beverages and offers insight into potential future trends.
Thegrocer
Trends in the Ready to Drink Beverage Market for 2024

Understanding the Shift in Ready to Drink Beverages

The forecast for the hard seltzer craze in the UK has not materialized as expected. Brands are now re-evaluating their strategies in light of changing consumer preferences.

Market Trends for 2024

  • Decline in hard seltzer popularity
  • Growing interest in canned cocktails
  • Need for brands to innovate

This shift suggests that the future of the ready-to-drink segment may lie in canned cocktails rather than hard seltzers. Companies like brewdog are leading the charge in responding to these changing trends.

This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.

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