U.S. App Store Developers Lead Global Ad Spend in Q4 2023
Tuesday, 26 March 2024, 12:00
Pixalate Releases Q4 2023 Mobile App Rankings
Research into Apple App Store apps and developers by Pixalate reveals 69k total mobile app developers with at least one U.S.-registered app. MobilityWare and Zynga emerge as the top two grossing developers in estimated open programmatic ad spend during Q4 2023.
Key Findings:
- U.S.-registered apps account for 22% of global open programmatic ad spend.
- MobilityWare and Zynga lead in estimated ad spend among developers.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.