Informa's Strategic Acquisition of Ascential for £1.2 Billion Enhances Market Presence

Wednesday, 24 July 2024, 07:24

Informa, a British business intelligence and events company, has made headlines with its acquisition of Ascential for a staggering £1.2 billion. This strategic move not only consolidates Informa's position in the events industry but also brings the renowned Cannes Lions festival under its banner. Ascential, previously a part of UK publisher EMAP, aims to further its market reach following recent transformations, including selling off its digital assets. This acquisition could redefine industry standards and bolster Informa's growth trajectory moving forward.
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Informa's Strategic Acquisition of Ascential for £1.2 Billion Enhances Market Presence

Informa's Acquisition of Ascential

Informa, a leading British business intelligence and events company, has announced the acquisition of Ascential, known for organizing the iconic Cannes Lions festival, for a remarkable £1.2 billion.

Strategic Implications

This bold move is expected to enhance Informa's market presence in the events industry. The acquisition of Ascential signifies a broader strategy to consolidate operations and expand their portfolio.

Market Impact

  • The deal integrates the prestigious Cannes Lions festival into Informa's lineup.
  • Ascential, which was initially spun out of UK publisher EMAP, seeks to broaden its reach after recent divestitures.
  • This acquisition may lead to new industry standards and influence market trends.

In conclusion, Informa's £1.2 billion acquisition of Ascential represents a pivotal moment in the events sector, promising significant advancements in both companies' futures.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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