FTC Launches Investigation into Surveillance Pricing Practices

Tuesday, 23 July 2024, 13:49

The Federal Trade Commission (FTC) has initiated an investigation into the pricing strategies used by Mastercard, JPMorgan Chase, Accenture, and several other firms. This inquiry focuses on the phenomenon known as 'surveillance pricing,' where businesses leverage consumer data to establish personalized pricing for their products. The outcome of this investigation may lead to significant implications for how companies utilize data in pricing strategies. The findings may reshape regulatory approaches toward consumer privacy in pricing practices.
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FTC Launches Investigation into Surveillance Pricing Practices

FTC Launches Investigation into Surveillance Pricing

The Federal Trade Commission (FTC) is launching an investigation focusing on how companies like Mastercard and JPMorgan Chase use consumer data for tailoring prices.

Key Companies Under Scrutiny

  • Mastercard
  • JPMorgan Chase
  • Accenture
  • Five other companies

Understanding Surveillance Pricing

This practice involves monitoring consumer behavior to set individualized prices for products, raising concerns about consumer privacy.

Conclusion

The FTC's investigation may lead to enhanced regulations regarding data usage in pricing strategies, influencing how organizations manage consumer information.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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